Ingenico Devices

Another reason is the change in consumer behavior coming from global digitalization. The more channels you provide, the more they are used by consumers in the same purchasing experience. As an example, the connected screen that we provide is something that can be used by the face-to-face merchants to bring the consumer into the store.

The other day I was travelling to the airport. Now imagine that you’ve got this screen when you enter the airport and suddenly somebody’s offering you 20% off of a duty free product. You know if you have the coupon you’re probably going to go into this shop instead of another one, so it’s offering a tool for the merchants to drive people to their store.

Connected objects offers a tool for e-merchants to address people as they are walking in the street or in an airplane, airport or in a shopping mall. It’s truly benefiting all the merchants globally in an omni-channel way.